meijer ⟡
for every me there’s meijer

Identity doesn’t just show up in the big stuff, it’s in the everyday decisions. Your favorite kettle chips, a new comforter, That one brand of toothpaste you've developed an emotional attachment to. It all adds up. Meijer isn’t just where people shop, it’s where a lot of life happens.

We were tasked with pitching a campaign that captures the way Meijer becomes a part of their customers every day lives.

Brand: Meijer Pitch

Agency: McCann Detroit

Role: Sr. Art Director/Designer

Team: Katie Brandt, Cecilia piechura-Lazar, Jeremiah Riddell, Olivia Steele, Ryan Georgevich, Skye Scaglione