general
motors ⟡
social

We were brought in to develop social content for GM’s corporate channels. Our goal was to showcase GM’s durability testing process in a way that was quick, fun, and most importantly, felt natural.

Brand: General Motors 

Agency: McCann Detroit

Role: Sr. Art Director/Designer

Team: Cecilia Lazar, Ryan Georgevich, Skye Scaglione, Jon Speyers, Max Frish