general
motors  ⟡ everybody in

We were tasked with making electric cars and trucks feel more accessible, less tech fantasy, more everyday reality. It’s also part of a bigger shift in how this 100-year-old brand shows up, cleaner, safer, and more future-focused. As part of the rollout, GM introduced a new logo with updated colors, and a lowercase font. It’s a small design detail, but one that helps signal a much larger transformation.

The goal was to help accelerate the mass adoption of electric vehicles while evolving this legacy automaker's brand identity.

Brand: General motors

Agency: McCann Detroit

Role: Art Director/Designer

Team: Brad Emmett, Rob Legato, Cecilia piechura-Lazar, Jake Blankenship