bissell ⟡
a new breed
of clean

its not a mutt its a new breed. BISSELL set out to redefine what home cleaning looks like, playful, real and fresh.
We helped bring that story to life.

Brand: BISSELL

Agency: McCann Detroit

Role: Sr. Art Director/Designer

Team: Brad Emmett, Rob Legato, Cecilia piechura-Lazar

pet images were swapped to cross breeds across all platforms