Lockheed
Martin ⟡
Ahead of Ready

When Lockheed Martin launched Ahead of Ready, I was brought on to create the campaign logo lockup and help define the overall visual identity. From early concepting through to final delivery, I led the logo development process, exploring countless iterations, refining typography, and building out a flexible system that could scale across platforms. Alongside the internal team, I helped establish the core design rules that now shape the look and feel of the campaign today.

Brand: Lockheed Martin

Agency: McCann Detroit

Role: Sr. Art Director/Designer

Team: Brad Emmett, Rob Legato, Beth Hambly, Dan Birney

The logo was so well liked that it ended up on
unauthorized korean streetwear.